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  <url>
    <loc>https://www.theoretics.co/crypto-curious</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874166089-HOYD522TBF5BH2JYZZCI/Cryptocurrency.jpeg</image:loc>
      <image:title>Crypto-curious - Eligibility: People who are interested in cryptocurrency but not experts Have not yet invested, or have invested a small amount, but interested in investing more in the future Based anywhere in the USA Project description: Self-filmed video blog: Participants will film themselves responding to provided questions/prompts and upload the videos to a private Dropbox. Videos will not be made public. Estimated 30 minute time commitment. Some participants will be chosen for a follow-up 90-minute focus group on Zoom.</image:title>
      <image:caption>Compensation: $100 for the video blogs; additional $150 for Zoom focus group</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/current-projects</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/f49091d9-70e9-439b-addd-aa13234006d4/Chi-Omega.png</image:loc>
      <image:title>Current Projects - College/sorority fashion</image:title>
      <image:caption>Project description: Digital panel, about 1.5 hrs responding to prompts in an online forum per month for 6 months Eligibility: Women aged 18-22 Currently enrolled as college/university students Compensation: $300 per month ($1,800 total over 6 months)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/5dfd6664-6445-487a-a1a6-35911ebc6ff4/F2TEQRNBWBAN3GE4QUX6CINGNQ+%281%29.jpg</image:loc>
      <image:title>Current Projects - Beauty/skincare/wellness videos</image:title>
      <image:caption>Project description: 10-15 minute Zoom call discussing your beauty/wellness products, routines, lifestyle Video shoot bringing your products and lifestyle to life visually (sessions will last between 1 and 4 hours) Eligibility: People who are into beauty (e.g. skincare, makeup, hair care) products Based in New York, New Jersey, California, Utah, Illinois, Texas, Ohio, or South Carolina Compensation: $200-600 (depending on length of session)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/9c2f12b3-a12d-4eea-9ba8-7c04d6b62ed4/1463.photo.2.jpg</image:loc>
      <image:title>Current Projects - Irish whiskey</image:title>
      <image:caption>Project description: 2 hour 15 minute in-person focus groups in Chicago, NYC, and Houston Eligibility: People who enjoy whiskey, particularly Irish whiskey Compensation: $250</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/bartenders</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874174000-2K3ZMG8462LP0ZYTT4G5/bartender+photo.png</image:loc>
      <image:title>Bartenders - Project description: 45-minute interview on Zoom focused on drink trends and drink brands</image:title>
      <image:caption>Compensation: $100 Eligibility: Full-time bartenders in the United States</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/skincare-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874176840-WB4QD2V968DUYW4122RS/anti+aging.png</image:loc>
      <image:title>Skincare 2 - Project description: 2-hour in-home interview focusing on your skincare products and routine</image:title>
      <image:caption>Compensation: $325 Eligibility: People who use a variety of skincare products, particularly anti-aging products or serums Based in Philadelphia, Dallas, or Columbus areas Age 30-55</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/scotch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874179725-KFIZ20N1IHLDL81Z62BA/scotch.jpeg</image:loc>
      <image:title>Scotch - Project description: 2-hour in-person focus group in NYC, Chicago, or LA</image:title>
      <image:caption>Compensation: $220-$300 (depending on group) Eligibility: 27-55 years old People who enjoy single-malt scotch whisky Based in/near NYC, LA, or Chicago</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/fashion</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874182430-410X6EWG1MZG38FF0VKX/Screen+Shot+2022-09-23+at+3.08.41+PM.png</image:loc>
      <image:title>Fashion - Project description: 2.5-hour in-person focus groups NYC (Manhattan) 10/19, Seattle 10/21</image:title>
      <image:caption>Compensation: $200 Eligibility: 18-35 years old Based in the NYC or Seattle metro areas People who are interested in fashion, shopping, leather goods (e.g. belts, wallets, bags, etc.)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/air-quality</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874185470-UHJHOY1C7L6HUE2Q12O2/air+quality+no+words.jpg</image:loc>
      <image:title>Air Quality - Project description: 90-minute interview via Zoom</image:title>
      <image:caption>Eligibility: People who have concerns about air quality and have purchased products to protect themselves from poor air quality (e.g. filters, purifiers, masks, skincare) Based in the US Compensation: $250</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/music-fandom</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874188334-J7WLLIANWR1RKDAMDCBR/ezgif-4-bffe9d56ce.jpeg</image:loc>
      <image:title>Music fandom - Project description: 1 hour interview about music fandom on Zoom 10 minutes of written questions beforehand</image:title>
      <image:caption>Compensation: $100 Eligibility: Passionate music lovers Based anywhere in the US Age 18-34</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/cigars</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874191415-IV7ZZFCSO3QOP3S0SCG4/Best-Cigars-Gear-Patrol-Lead-Full.jpeg</image:loc>
      <image:title>Cigars - Project description: Around 1.5 hours over 3 days discussing cigars via a smartphone app Some participants will be chosen for a 45-minute follow-up interview on Zoom discussing cigars</image:title>
      <image:caption>Compensation: $170 for online forum; additional $100 for follow-up interviews Eligibility: Cigar enjoyers based in the US</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/environmental-home-behaviors</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874194203-SCPQJRZDAMPR8V78852C/recycling2.jpeg</image:loc>
      <image:title>Environmentalism - Project description: 2.5-hour in-home interview A small team of 3-4 researchers will come to your home to discuss your home behaviors, especially as related to environmentalism and food storage (e.g. recycling, reusing containers, composting, etc.)</image:title>
      <image:caption>Compensation: $300 Eligibility: People with various levels of environmental engagement Based in or near Chicago</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/furniture</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
  </url>
  <url>
    <loc>https://www.theoretics.co/perfume</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874199850-PJF5GBSC38YL4I491FNX/perfumes2.jpeg</image:loc>
      <image:title>Perfume - Project description: 2.5-hour focus groups in Manhattan, 10/17 and 10/18</image:title>
      <image:caption>Compensation: $200 Eligibility: 20-35 years old Based in the NYC metro area People who purchase and wear perfume</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/vodka</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874202638-3AOE667X1WMJMVA85D1Q/6954732ac331885267902ba57548e7f4.jpeg</image:loc>
      <image:title>Vodka - Project description: 1 hour 45 minute virtual focus groups (on Zoom), in late November and early December</image:title>
      <image:caption>Eligibility: 22-55 years old Based in LA or Chicago metro areas Drinkers of premium vodkas Compensation: $150</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/serums</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874205699-GPMKHC3SZ5QR8WF5HTLW/anti+aging.png</image:loc>
      <image:title>Serums - Project description: 1 hour and 15 minute Zoom interview, discussing your skincare products and routines, and thoughts about skincare broadly.</image:title>
      <image:caption>Compensation: $150 (virtual Visa) Eligibility: People who use a variety of skincare products, particularly anti-aging serums Based in the US Age 30-55</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-19</lastmod>
  </url>
  <url>
    <loc>https://www.theoretics.co/seltzer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874208623-DXKXLAY1GVOJG18POHUC/seltzers.jpeg</image:loc>
      <image:title>Seltzer - Project description: 45-minute Zoom interview, on 12/8 or 12/9</image:title>
      <image:caption>Compensation: $100 Eligibility: 24-40 years old In California, Chicago, Texas, or an East Coast city (NYC, Philadelphia, Boston, etc.) Drinkers of alcoholic beverages (including hard seltzers and canned cocktails) Early adopters who like to try new brands and drinks</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/mens-skincare</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874211614-WT9K7UXVV7VK8ZZ8QORC/ezgif-5-1a9ee5d697.jpeg</image:loc>
      <image:title>Mens skincare - Project description: 1.5-hour in-person focus group Thursday 2/2 5:30-7 PM MT, in Denver</image:title>
      <image:caption>Compensation: $190 Eligibility: 18-26 years old Users of facial skincare products Based in or near Denver</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/latamalcohol</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
  </url>
  <url>
    <loc>https://www.theoretics.co/latamalcohol-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
  </url>
  <url>
    <loc>https://www.theoretics.co/beauty</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874219326-VHBH1IBMMO67H2LP3HX2/Iconic_beauty_products.jpeg</image:loc>
      <image:title>Beauty - Project description: 2.5-hour focus groups in downtown Houston or Manhattan (NYC) in late June Plus written pre-task which will take about 1 hour</image:title>
      <image:caption>Compensation: $350 Eligibility: Regular users of skincare, makeup, and fragrance products 18-50 years old Based in the Houston or NYC metro area</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/cocktails-aperitivos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874222096-N63JXV2LKIWAAETOOC7I/Negroni_GPC.jpeg</image:loc>
      <image:title>Cocktails-aperitivos - Project description: 100 minute (1 hour and 40 minute) time commitment responding to prompts on a smartphone app OR a 2-hour in-person focus group in New York, Chicago, Miami, or San Francisco</image:title>
      <image:caption>Topic: Cocktails, aperitifs, gin Eligibility: 27-55 years old Based in NY, Chicago, San Francisco, or Miami areas Enjoyers of cocktails and/or aperitifs Compensation: $180-$220 (depending on whether participant does smartphone app assignment or in-person focus group)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/rum-ig</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874225072-59GW9T3SUZNKVA54OVO2/ezgif-3-09e5b067a0.jpeg</image:loc>
      <image:title>Rum-IG - Project description: 2-hour in-person focus group (in NYC, Miami, or LA)</image:title>
      <image:caption>Who can participate: Rum drinkers Based in/near Miami, New York, or LA Age 25-55 Compensation: $220</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/luxury-skincare</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874229990-YU4PIONGA5FWC5J0B8AQ/skincare.jpeg</image:loc>
      <image:title>Luxury Skincare - Project description: 2.5-hour focus groups in Midtown Manhattan and Beverly Hills</image:title>
      <image:caption>Compensation: $500 Eligibility: 30-50 years old Based in the NYC or LA metro areas People who purchase and use luxury skincare brands/products Highly engaged with skincare and wellness e.g. facials, spa visits, aesthetic procedures, etc.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/whiskey</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874231642-W9ETRIAX8WR5FP2SCT2Q/whiskeys_fb_1200x628-00e89242c07a421d9310504b248ccd31.jpeg</image:loc>
      <image:title>Whiskey Project - Project description: Online blog platform, 30 minutes per day x 3 days OR 1.5-hr online videochat focus group</image:title>
      <image:caption>Compensation: $100 (blog) or $150 (focus group) Eligibility: 22-35 years old Based in Illinois, Tennessee, Georgia, or Florida Whiskey drinkers, whether casual or connoisseur Some who enjoy flavored whiskey</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/creators</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
  </url>
  <url>
    <loc>https://www.theoretics.co/science-podcast</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
  </url>
  <url>
    <loc>https://www.theoretics.co/engagement-rings</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874240090-EP1VSP0Q9116EDXCZEY6/GettyImages-1175709402.jpeg</image:loc>
      <image:title>Engagement Rings - We are recruiting participants for a paid focus group about engagement rings.</image:title>
      <image:caption>Project type: 1.5 hour in-person focus group in Manhattan Compensation: $250 Eligibility: People expecting to purchase/receive an engagement ring or recently purchased/received one, especially those actively researching/shopping Based in the NY metro area</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/micheladas</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874242992-ETLTLSM9183SMAW5IHS5/Canned-Michelada-Roundup-2.jpeg</image:loc>
      <image:title>Micheladas - Project description: 45-minute Zoom interview, late June</image:title>
      <image:caption>Compensation: $100 Eligibility: 24-40 years old In California, Arizona, New Mexico, or Texas Drinkers of alcoholic beverages, especially pre-packaged (e.g. canned) mixed drinks/cocktails Early adopters who like to try new brands and drinks</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/medspas</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874245848-ZEKJGD11VGFTY3PM7WRP/GettyImages-501398614.jpeg</image:loc>
      <image:title>MedSpas - Project description: “Mystery shopping” via attending consultations at 4-5 med spas (spa/clinics that offer non-medical skincare/beauty procedures) on 3/14 and 3/14 and evaluating your experiences by taking notes and sharing your thoughts in a 30-40 minute phone call</image:title>
      <image:caption>Compensation: $1,000 Eligibility: 35-50 years old women Based in the NYC, LA, or Austin metro areas People who are at least somewhat interested in skincare and beauty, regardless of whether they have had aesthetic procedures Free for most of Tuesday and Wednesday 3/14 and 3/15</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/spirits</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874248866-DHGGVV1BUBZ4I95VAXSM/shelf-life.jpeg</image:loc>
      <image:title>High-end liquors - Project description: 2-hour in-person focus group</image:title>
      <image:caption>Who can participate: Regular drinkers of high-end spirits/liquors (e.g. whiskey, tequila, cognac) Based in/near Miami, New York, or LA Age 25-55 Compensation: $220</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/rum-fb</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874251694-LEQA5VES2PUFY2QCZ1ZF/ezgif-3-09e5b067a0.jpeg</image:loc>
      <image:title>Rum-FB - Project description: 2-hour in-person focus group (in NYC, Miami, or LA)</image:title>
      <image:caption>Who can participate: Rum drinkers Based in/near Miami, New York, or LA Age 25-55 Compensation: $220</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/speakers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874254630-0M1A456FS6QJTQKQBP5K/ezgif.com-gif-maker.jpg</image:loc>
      <image:title>Speakers - Project description: 2-hour in-home interview A small team of 2-3 researchers will come to your home to discuss your music listening habits, and your speakers/headphones</image:title>
      <image:caption>Compensation: $500 Eligibility: Music lovers who enjoy listening to music at home Somewhat interested in audio equipment (speakers, headphones), they don’t need to have an elaborate setup Based in the NY or LA metro areas Age 22-35</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/flavored-whiskey</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874257413-CLS85DIMPUV13VXD7F9Q/flavored+whiskey.jpeg</image:loc>
      <image:title>Flavored whiskey - Project description: 1 hour virtual focus group interviews (on Zoom), in early July</image:title>
      <image:caption>Eligibility: 22-36 years old Based in the US Drinkers of flavored alcoholic beverages, especially whiskey Compensation: $100</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/current-projects-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874260310-JLI4XPMWDEGNVX2VIBWC/__opt__aboutcom__coeus__resources__content_migration__liquor__2019__09__18090535__Gin-and-Tonic-720x720-recipe-c2e32c4cf53c4ed7a4de20af8e862a12.jpg</image:loc>
      <image:title>Current Projects 2 - Premium Gin Drinkers</image:title>
      <image:caption>Topic: Premium gin Who can participate: Drinkers of relatively high-end gin ($28+ per bottle) Age 25-45 California, New York, Chicago, Boston, Philadelphia Project description: 2-hour focus group on Zoom, plus quick pre-task (less than 30 minutes) Payment: $200</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/haircare-skincare</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874263067-APNCZWPBQ9BNPOVQ7LCN/ezgif-1-858dd45dd3.jpeg</image:loc>
      <image:title>Haircare Skincare - Project description: 1.5-hour Zoom interview</image:title>
      <image:caption>Eligibility: Based in Los Angeles or Chicago areas Women Users of high-end haircare or skincare products Compensation: $350</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/whiskey-military</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
  </url>
  <url>
    <loc>https://www.theoretics.co/gin</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874268938-SIVEHFUIG2ECYC85WLJR/gin-tonic-5a8f334b8e1b6e0036a9631d.jpg</image:loc>
      <image:title>Gin Project - We are recruiting participants for a paid online focus group about gin.</image:title>
      <image:caption>Click the link below to sign up if you are: 25-45 years old Near San Diego, Boston, Miami, Chicago, or Dallas A lover of fine spirits, including gin</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/snacks</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874270391-Y2J41DGU12NI6BRR9KQ4/salty.jpeg</image:loc>
      <image:title>Snacks - Project description: 1.5-hour focus group in Chicago on 10/20</image:title>
      <image:caption>Compensation: $150 Eligibility: Based in the Chicago metro area Regular eaters of snack foods Age 18-34</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/rtd</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874273498-2RTP2C700IMTVRD4EY68/healthy-canned-ready-to-drink-alcoholic-beverages-beer-cocktails-seltzer-wine.jpeg</image:loc>
      <image:title>RTD - Project description: 90-minute Zoom focus group, early August 2023</image:title>
      <image:caption>Compensation: $150 Eligibility: 21+ years old Enjoyers of pre-packaged alcoholic beverages (e.g. canned or bottled cocktails, hard kombuchas, spiked teas, etc) People who are interested in new and exciting alcoholic beverage offerings, beyond the typical hard seltzers</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/dermatologists</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
  </url>
  <url>
    <loc>https://www.theoretics.co/how-it-works</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
  </url>
  <url>
    <loc>https://www.theoretics.co/sportswear</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874280996-BG2YUWL0OHBLHP2TH6W9/shutterstock_1114513799.jpeg</image:loc>
      <image:title>Sportswear - Project description: 20-30 minutes responding to prompts (mostly video uploads) plus a 60-minute Zoom interview focusing on sports and sportswear</image:title>
      <image:caption>Compensation: $150 Eligibility: 16-26 years old Any gender People who are passionate about either basketball, soccer, running, fitness, skateboarding, snowboarding, style, or dance (modern/hip-hop)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/bars</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874285609-CJBM8ZPG4FFCBFEH371L/bar-scene-2.jpeg</image:loc>
      <image:title>Bars - We are recruiting participants for a paid online focus group about alcoholic beverages and nightlife in Miami, LA, and the Bay Area.</image:title>
      <image:caption>Who can participate: Age 21-40 Based in Miami, Los Angeles, or San Francisco/Oakland People who regularly go out and socialize in their cities, and consider themselves “tapped-in” to what’s happening in culture Project description: 2-3 hours time commitment, responding to prompts and documenting moments from nights out on the Field Notes app Payment: $250</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/irish-whiskey</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874288693-2PM9U7C1S28E9EH31TS9/7-Irish-Whiskeys.jpeg</image:loc>
      <image:title>Irish whiskey - Project description: 2-hour 15-minute (135 mins) focus group</image:title>
      <image:caption>Compensation: $250 Eligibility: Whiskey drinkers based in/around New York City, Chicago, or Houston Particularly those with an interest in Irish whiskeys</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/skincare</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874291501-OFR3RTT7DEY3XUPHT23P/anti+aging.png</image:loc>
      <image:title>Skincare - Project description: 2-hour in-home interview focusing on your skincare products and routine</image:title>
      <image:caption>Compensation: $325 Eligibility: People who use a variety of skincare products, particularly anti-aging products or serums Based in Philadelphia, Dallas, or Columbus areas Age 30-55</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/flavors</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874294375-6DQ9CBVSDMDZLEBS9CE6/flavor+project.png</image:loc>
      <image:title>Flavors - Project description: 45-minute Zoom interview</image:title>
      <image:caption>Compensation: $100 Eligibility: 22-40 years old Based in the US Enjoyers of flavored beverages, both alcoholic and non-alcoholic — e.g. soda, juice, iced tea, hard seltzers, canned cocktails, etc.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-03</lastmod>
  </url>
  <url>
    <loc>https://www.theoretics.co/cocktails</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874297467-O0OJ9305DKW79BWKDSQR/healthy-canned-ready-to-drink-alcoholic-beverages-beer-cocktails-seltzer-wine.jpeg</image:loc>
      <image:title>Cocktails - Project description: 90-minute Zoom focus group, early July 2023</image:title>
      <image:caption>Compensation: $200 Eligibility: 21+ years old Based in California, Texas, Florida, or Illinois Enjoyers of pre-packaged spirit-based beverages (e.g. canned or bottled cocktails), as well as fresh cocktails Some who love gin (regardless of whether they drink canned cocktails)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/womens-soccer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-12</lastmod>
  </url>
  <url>
    <loc>https://www.theoretics.co/clients</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/07c9c387-6c54-471f-9356-28230a963341/_DSC0979.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/financial-services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-10-18</lastmod>
  </url>
  <url>
    <loc>https://www.theoretics.co/home-copy</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/ebcfdf0b-66ac-4709-b79a-760833408352/31615902.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/a86c5c09-6d37-4c1c-a11a-e7e7fbcdac1e/316159023.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/snackfoods</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/9a2ce354-2ba3-4608-bff7-f93988ce39e9/ezgif-1-16a32f293b.jpg</image:loc>
      <image:title>Snacks - Project description: Online diary (e.g. keeping track and describing snacking behaviors over a week), about 3 hours total time commitment</image:title>
      <image:caption>Eligibility: 20-50 years old Based in California, New York, Denver, or Chicago People who enjoy snack bars Compensation: $200</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/protein</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/70f2cb09-a005-43b0-98e4-c4163e5e587f/RTD%2BProtein%2BShakes%2B%281%29.jpg</image:loc>
      <image:title>Protein - Project description: 2-hour online (Zoom) focus group</image:title>
      <image:caption>Compensation: $180 Eligibility: Based in Texas, North Carolina, or South Carolina People who consume pre-packaged protein beverages</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/mensjewelry</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/c0f0f3b4-8e3e-4e0f-b06a-48138c23b58e/Screen-Shot-2021-09-09-at-1.15.16-PM.jpg</image:loc>
      <image:title>Men's Jewelry - Project description: 2-hour interview on Zoom (after a 10-minute screening call)</image:title>
      <image:caption>Compensation: $1,000 Eligibility: 30-50 years old Based in the United States People who purchase/wear high-end men’s jewelry</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/whiskeydutyfree</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/9132b9ee-a9f6-4545-97e4-1b4a3ec82bb5/G7FTYMVMXZC5ZBEB54JQOJE2PE.jpg</image:loc>
      <image:title>Whiskey Duty Free - Project description: 2-hour virtual focus group interviews (on Zoom), in late May</image:title>
      <image:caption>Eligibility: People who travel internationally at least annually Who enjoy whiskey And enjoy shopping or at least browsing in duty-free shops of international airports Compensation: $200</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/luxurytravel</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/698f1ebf-2b96-4086-a2aa-7649302b3233/Miavana-Piazza-32-Pool.jpg</image:loc>
      <image:title>Luxury Travel</image:title>
      <image:caption>Project description: 60-minute conversation on Zoom, discussing your travel experiences Compensation: $300 Eligibility: People who have booked and gone on high-end/luxury international vacations</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/stylists</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/7d9313c7-2117-482d-afe3-1535459e2d7a/never-do-these-things-when-you-dye-your-hair-at-home-GettyImages-471258645-8302251770da4fe39ac1051df056622f.jpg</image:loc>
      <image:title>Hair stylists - Project description: 90-minute online focus group on Zoom</image:title>
      <image:caption>Compensation: $200 Eligibility: Professional hair stylists and colorists Passionate about hair color treatments</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/lastylists</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/bf7c4031-56de-4c6f-8e90-c1a0b5b423a4/CS.Salon.W.Clients.0.0.jpg</image:loc>
      <image:title>LA Stylists - Project description: 2-hour in-person focus groups in Los Angeles on Monday August 5th</image:title>
      <image:caption>Compensation: $250 Eligibility: Professional hairstylists based in/near Los Angeles</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/handbags</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/99cebf4b-3952-4983-8e79-122c089e92ae/ezgif-1-b19b4f0abb.jpg</image:loc>
      <image:title>Handbags - Project description: 1-hour video pre-task (filming your responses to a list of questions) Then, if selected, 2.5-hour in-person interview</image:title>
      <image:caption>Compensation: $450 total ($150 for pre-task and $300 for interview) Eligibility: 18-30 years old Based in the Charleston, South Carolina area People who are interested in fashion, shopping, handbags leather goods (e.g. belts, wallets, bags, etc.)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/paris</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/55e5c95e-ddd8-4bf0-8367-e0bccca0aafa/eiffel-tower-in-paris-151-medium.jpg</image:loc>
      <image:title>Paris</image:title>
      <image:caption>Project description: 60-minute interview on Zoom, discussing your travel experiences Compensation: $500 Eligibility: People who have stayed at luxury hotels in Paris, France</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/hardtea</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/cc073cc2-1721-4d77-a8cd-6303ec1ae4dd/SanFranciscoDrinksGuide-03092021082223000000-6047303f35db7.png</image:loc>
      <image:title>Hard Tea - Project description: 90-minute focus group in Los Angeles or Chicago, plus at-home beverage sampling</image:title>
      <image:caption>Compensation: $185 Eligibility: 21-40 years old In the LA or Chicago area Drinkers of alcoholic beverages (including canned non-beer drinks e.g. seltzer, canned cocktails, hard tea, etc.)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/vics</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-05</lastmod>
  </url>
  <url>
    <loc>https://www.theoretics.co/wine</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/a4615c6e-9c13-4c04-8ea1-a966899280ed/Opus-One-2019.jpg</image:loc>
      <image:title>Fine Wines - Project description: 60-minute Zoom interview, discussing your wine preferences and experiences</image:title>
      <image:caption>Compensation: $400 Eligibility: People who purchase and enjoy high-end fine wines Based anywhere in the United States</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/yachtcharter</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/fab828de-8ed9-407c-af4c-53446c21bb0e/Lagoon-42-charter-yacht--scaled-uai-2048x1152.jpg</image:loc>
      <image:title>Yacht Charter</image:title>
      <image:caption>Project description: 60-minute focus group on Zoom, discussing your travel experiences Compensation: $500 Eligibility: Capable sailors who have chartered sailboats or powerboats</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/adventure-travel</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/3ca96434-f03f-49cb-bec5-3e22e1af7f35/Untitled+design+%282%29.png</image:loc>
      <image:title>Adventure Travel</image:title>
      <image:caption>Project description: 60-minute focus group on Zoom, discussing your travel experiences and plans Compensation: $500 Eligibility: People who have gone on adventurous trips e.g. safaris, scuba diving, desert or polar excursions, etc. or are planning to do so</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/longevity</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/fa1d9975-3033-4b4f-9cff-395d364e1323/biohacking-101-cover.jpg</image:loc>
      <image:title>Longevity</image:title>
      <image:caption>Project description: 2-hour interview on Zoom, plus 1 hour pre-task (total 3 hours of your time), discussing your health and wellness routines and activities Compensation: $500 Eligibility: People based in the United States who are highly engaged with health and longevity focused activities</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/luxury-spirits</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/fe22cfbc-e777-4eb7-b0b9-104efc45b2a4/Untitled+design+%283%29.png</image:loc>
      <image:title>Luxury spirits - Project description: 9 0-minute Zoom interview</image:title>
      <image:caption>Compensation: $400 Eligibility: People who purchase and enjoy high-end spirits e.g. whiskey, tequila, cognac, etc. Based anywhere in the United States</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/barmanagers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874174000-2K3ZMG8462LP0ZYTT4G5/bartender+photo.png</image:loc>
      <image:title>Bar owners/managers - Project description: 90-minute interview on Zoom</image:title>
      <image:caption>Compensation: $250 Eligibility: Owners and/or managers of bars in major US cities</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/whiskey2024</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1728949398395-IRS3X2XE9YF0SERPTXHS/unsplash-image-vdOQ4ItLu_I.jpg</image:loc>
      <image:title>Whiskey 2024 - Project description: 2-hour Zoom focus group</image:title>
      <image:caption>Compensation: $200 Eligibility: People who enjoy whiskey With various levels of knowledge (i.e. you don’t have to be an expert!)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/aiusers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-15</lastmod>
  </url>
  <url>
    <loc>https://www.theoretics.co/personalcare</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/e17324e7-d8f1-4d1d-8085-a2d4916b55ed/Best-Mens-Grooming-Fragrance-Skincare-2016-1440x1500.jpg</image:loc>
      <image:title>Men's Personal care - Project description: 1-hour online journal (self-shot video) responding to questions and talking through personal care routine Some will then be selected for 2.5-hour in-person in-home interviews, bringing personal care routine to life</image:title>
      <image:caption>Compensation: $150 for online journal; $300 for in-person interview ($450 for both) Eligibility: Men in the Houston, TX or Boise, ID areas Interested in different aspects of personal care: Wellness/nutrition, grooming, haircare, skincare, cosmetics, fragrances, etc. (Not everybody needs to be into all aspects.)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/wellness</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/b94061a3-2f72-4172-9d2f-bc38fe31efb3/ezgif-1-8f1f9f6b4d.jpg</image:loc>
      <image:title>Men's wellness - Project description: 1-hour online journal (self-shot video) responding to questions and talking through wellness/personal care routine Some will then be selected for 2.5-hour in-person in-home interviews, bringing personal care routine to life</image:title>
      <image:caption>Compensation: $150 for online journal; $300 for in-person interview ($450 for both) Eligibility: Men in the Houston, TX or Boise, ID areas Interested in/actively pursuing wellness (e.g. supplements, exercise, wellness activities like sauna, etc.) Interested in different aspects of personal care: Skincare, grooming, haircare, etc. (Not everybody needs to be into all aspects.)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/toys</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/76fc613b-bf6d-4bc5-9eee-6da0399a8911/81P0%2BAKI2JL._AC_SL1500_.jpg</image:loc>
      <image:title>Toys - Project description: A fun, creative 90-minute online focus group (on Zoom) with parents and children We will send you a toy in advance, and the focus group will center on playing with the toy and provide feedback</image:title>
      <image:caption>Compensation: $250 Eligibility: Parents and their children age 9-12 Creative, outgoing, opinionated children who enjoy toys Children with disabilities, neurodivergence, etc are also encouraged to participate (potentially in an individual rather than group setting if desired)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/toyworkshop</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/76fc613b-bf6d-4bc5-9eee-6da0399a8911/81P0%2BAKI2JL._AC_SL1500_.jpg</image:loc>
      <image:title>Toy Workshop - Project description: A fun, creative 90-minute workshop in NYC, involving group creative exercises with a new toy Plus about one hour of creative “homework” in advance, completed via a smartphone app</image:title>
      <image:caption>Compensation: $500 Eligibility: Parents and their children age 6-12 Based in the NYC metro area Creative, outgoing, opinionated children who enjoy toys Children with disabilities, neurodivergence, etc are also encouraged to participate (potentially in an individual rather than group setting if desired)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/sneakers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/2a4f5a3f-7555-4bef-9c95-df4a8988fb77/Sneaker_Culture_on_Fashion_Trends-ezgif.com-webp-to-jpg-converter.jpg</image:loc>
      <image:title>Sneakers - Project description: 2-hour focus group discussing sneakers, sneaker brands, and sneaker culture in Manhattan (Soho)</image:title>
      <image:caption>Compensation: $400 Eligibility: Sneaker enthusiasts who live in the NYC area Outgoing and happy to share opinions in a group Age 16-27</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/sports</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/8f171958-13b5-401f-9df8-86a120a0e2f1/1_R_nXSzwJP9U-QO8Hgg72ew.jpg</image:loc>
      <image:title>Sports - Project description: A major tech company is seeking feedback of people who use technology in various ways — one example is sports fans, e.g. using AI to help inform your parlays, using stats software to help pick players for your fantasy team, etc. We will convene a panel of tech-inclined sports fans and have a 1-hour video call twice a month between February and May (8 calls in total)</image:title>
      <image:caption>Compensation: $1,600 ($200 per 1-hr call) Eligibility: Sports fans who use technology as part of their sports passion, especially AI Outgoing and happy to share opinions in a group Age 18-35</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/finance</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/26b7fdd6-f77d-4614-8b8a-e2b5670a95ae/AI-investing-scaled.jpg</image:loc>
      <image:title>Finance - Project description: A major tech company is seeking feedback of people who use technology in various ways — one example is finance/trading. We will convene a panel of tech-inclined finance professionals and have a 1-hour video call twice a month between February and May (8 calls in total)</image:title>
      <image:caption>Compensation: $1,600 ($200 per 1-hr call) Eligibility: People highly engaged or employed in a finance role who use AI, e.g. to inform stock picks or strategies Outgoing and happy to share opinions in a group Age 18-35</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/tenniscoaches</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/fcfa4e88-5e45-40c6-95d6-674b34656276/image-asset.jpeg</image:loc>
      <image:title>Tennis coaches - Project description: 90-minute focus group on Zoom, with tennis coaches discussing tennis and tennis apparel</image:title>
      <image:caption>Compensation: $250 Eligibility: Tennis coaches based anywhere in the US Outgoing and happy to share opinions in a group</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/streetwear</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/9e6eed44-1f08-41c2-ac85-f82a7930c8f8/1281563.jpg</image:loc>
      <image:title>Streetwear - Project description: 2-hour focus group discussing streetwear and fashion in midtown Manhattan</image:title>
      <image:caption>Compensation: $300 Eligibility: Streetwear/fashion enthusiasts who live in the NYC area Outgoing and happy to share opinions in a group Age 16-30</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/fashionhandbags</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/99cebf4b-3952-4983-8e79-122c089e92ae/ezgif-1-b19b4f0abb.jpg</image:loc>
      <image:title>Handbags (Copy) - Project description: 2-hour in-person focus group in Dallas OR 1.5-hour in-home interview in Dallas</image:title>
      <image:caption>Compensation: $300 for focus group OR $400 for in-home interview Eligibility: 18-27 years old Based in the Dallas area People who are interested in fashion, shopping, handbags leather goods (e.g. belts, wallets, bags, etc.)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/android</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/f39e58fb-3bcd-4f58-8470-6b812b3425f5/11_amazing_android_apps_that_will_change_how_you_use_your_phone.jpg</image:loc>
      <image:title>Android - Project description: 20-minute survey to be completed on your Android phone Some respondents will be selected for 60-minute follow-up interviews (via Google Meet)</image:title>
      <image:caption>Compensation: $20 for survey; additional $75 for follow-up interviews for those selected Eligibility: Android smartphone users 18-55 years old Based in the US</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/cocktails-ups</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874222096-N63JXV2LKIWAAETOOC7I/Negroni_GPC.jpeg</image:loc>
      <image:title>Cocktails-UPS - Project description: 1.5-hour online focus group (on Zoom), OR 1.5 hours of self-guided responding to questions in an online forum</image:title>
      <image:caption>Eligibility: People who enjoy cocktails and liqueurs Based in major US cities Compensation: $175 for focus group OR $150 for online forum</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/cocktails-cs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/1691874222096-N63JXV2LKIWAAETOOC7I/Negroni_GPC.jpeg</image:loc>
      <image:title>Cocktails-CS - Project description: 1.5-hour online focus group (on Zoom), OR 1.5 hours of self-guided responding to questions in an online forum</image:title>
      <image:caption>Eligibility: People who enjoy cocktails and liqueurs Based in US suburban areas Compensation: $175 for focus group OR $150 for online forum</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/storytelling</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-05</lastmod>
  </url>
  <url>
    <loc>https://www.theoretics.co/margaritas</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/643be0f5-0ce9-4496-80c6-88995717e130/canned-cocktail-taste-test-ft-blog0919_0-d2bed439bc6346fab1e194e8b355ca5b.jpg</image:loc>
      <image:title>Alcoholic beverages - Project description: 2-hour in-person focus group, plus 30-minute shopping ‘homework’</image:title>
      <image:caption>Eligibility: People based in/around Los Angeles, CA; Miami, FL; or Raleigh/Durham, NC Who enjoy trying new alcoholic beverages, particularly canned/pre-packaged cocktails and seltzers Age 21-40 Compensation: $250</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/toypanel</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-24</lastmod>
  </url>
  <url>
    <loc>https://www.theoretics.co/translation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-10</lastmod>
  </url>
  <url>
    <loc>https://www.theoretics.co/wellcomeinsightscollective</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-19</lastmod>
  </url>
  <url>
    <loc>https://www.theoretics.co/bread</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/8cbc48a2-c5cc-413a-9355-4f6c102e24f3/bread.webp</image:loc>
      <image:title>Bread - Project description: Keeping an online “diary,” 30 minutes per day x 3 days Plus a 2-hour virtual focus group on Zoom</image:title>
      <image:caption>Compensation: $200 Eligibility: People based in the US who buy bread and baked goods</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/exercise</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/ad3fb7a6-8d3e-4eab-93fc-2070157a933a/360_F_901607281_0BMieCiN3dCltvWMpXcALEoHrnpJ7Yre.jpg</image:loc>
      <image:title>Exercise - Project description: “Online diary” via smartphone 10 minutes per day x 7 days (70 minutes total) Fully remote</image:title>
      <image:caption>Compensation: $100</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/beautyvisuals</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/7db292b8-232b-4e63-ae2f-ac6312433eac/F2TEQRNBWBAN3GE4QUX6CINGNQ.jpg</image:loc>
      <image:title>Beauty visuals - Project description: 10-15 minute Zoom call discussing your beauty/wellness products, routines, lifestyle 90 minute photoshoot bringing your products and lifestyle to life visually</image:title>
      <image:caption>Compensation: $500 Eligibility: People based in the New York City, Los Angeles, and Chicago areas</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/bread2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/8cbc48a2-c5cc-413a-9355-4f6c102e24f3/bread.webp</image:loc>
      <image:title>Bread (Copy) - Project description: Keeping an online “diary,” 30 minutes per day x 3 days Plus a 2-hour virtual focus group on Zoom</image:title>
      <image:caption>Compensation: $200 Eligibility: People based in the US who buy bread and baked goods</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/guyspersonalcare</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/f3fd2520-11d7-4835-8b15-d0ed5a2c1972/shutterstock_1390909811-min-scaled.webp</image:loc>
      <image:title>Guys personal care - Project description: 10-15 minute Zoom call discussing your beauty/wellness products, routines, lifestyle Video shoot bringing your products and lifestyle to life visually (sessions will last between 1 and 4 hours)</image:title>
      <image:caption>Compensation: $200-$600 (depending on length of session) Eligibility: Men aged 18-65 who are into personal care: skincare, grooming, fragrance, etc. Based in the New York City, Los Angeles, Salt Lake City, Dallas, and Columbus areas</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/collegefashion</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/24e45fc6-1c01-4176-86e6-b850dd058ad8/DLG_5207-min-900x600.jpg</image:loc>
      <image:title>College and fashion - Project description: Digital panel, about 1.5 hrs responding to prompts in an online forum per month for 6 months</image:title>
      <image:caption>Compensation: $300 per month ($1,800 total over 6 months) Eligibility: Women aged 18-22 Currently enrolled as college/university students</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/shampoo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/3084514a-5fee-4450-9ba0-fc45fbc998d9/download+%281%29.jpeg</image:loc>
      <image:title>Shampoo - Project description: 2-hour in-person focus group in either Dallas, TX or Montvale, NJ Trying a hair product at home for 7 days and providing feedback (Total work = about 10 minutes beyond the time it takes you to use the product)</image:title>
      <image:caption>Compensation: $300 total ($200 for the focus group, $100 for the at-home product trial) Eligibility: Women and men based in the Dallas, TX area or northern New Jersey (near Montvale) Age 20-45</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/haircolor</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/7d9313c7-2117-482d-afe3-1535459e2d7a/never-do-these-things-when-you-dye-your-hair-at-home-GettyImages-471258645-8302251770da4fe39ac1051df056622f.jpg</image:loc>
      <image:title>Hair color - Project description: 2.5-hour online focus group in Midtown Manhattan 3-hour workshop testing out hair product on live models</image:title>
      <image:caption>Compensation: $600 total ($300 for focus group and $300 for product test session) Eligibility: Professional hair stylists and colorists Passionate about hair color Based in/near New York, NY</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/baristas</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/c372f057-a443-48e7-a6f0-10654d5358f2/barista-preparing-coffee-stockcake.webp</image:loc>
      <image:title>Baristas - Project description: 90-minute group discussion on Zoom</image:title>
      <image:caption>Compensation: $200 Eligibility: Passionate and experienced baristas Ideally in a leadership role at their shop</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/beautyvoxpops</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/7db292b8-232b-4e63-ae2f-ac6312433eac/F2TEQRNBWBAN3GE4QUX6CINGNQ.jpg</image:loc>
      <image:title>Beauty Vox Pops - Project description: 10-15 minute Zoom call discussing your beauty/wellness products, routines, lifestyle Video shoot bringing your products and lifestyle to life visually (sessions will last between 1 and 4 hours)</image:title>
      <image:caption>Compensation: $200-600 (depending on length of session) Eligibility: People who are into beauty (e.g. skincare, makeup, hair care) products Based in New York, New Jersey, California, Utah, Illinois, Texas, Ohio, or South Carolina</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/japaneseteens</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/a21ba0c3-596b-45dd-8ca6-1aa4d338ee60/20160526_mag_color1.jpg</image:loc>
      <image:title>Japanese teens - Project description/形式: 90-minute online group discussion/90分間のオンライングループディスカッション</image:title>
      <image:caption>Eligibility/資格: Japanese teens age 14-17/ 日本の14歳から17歳のティーンエイジャー Compensation/補償: $150 USD/JP¥24,000 SIGN UP HERE (IN ENGLISH) 登録するにはこちらをクリックしてください</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.theoretics.co/teenhobbies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64d7f3753ba27958794b2b11/3c09f887-012e-4942-a7c9-21f627690a92/hobbies-for-teen-girls.jpg</image:loc>
      <image:title>Teen hobbies - Project description: 90-minute online group discussion</image:title>
      <image:caption>Eligibility: Teens age 14-17 who are passionate about their hobbies Compensation: $150 USD</image:caption>
    </image:image>
  </url>
</urlset>

